RCL Brand Story — a 60-second film for a badminton shuttlecock brand

The brief

RCL makes badminton shuttlecocks. They wanted a brand story — not a product demo — that puts the shuttle at the centre of the game and leaves people with one line: "Made for every rally".

What came out

A one-minute, 16:9 brand film. It opens in an old training hall with light through the shutters, follows a player through taped fingers, sweat and long rallies, and ends under tournament lights with the shuttle on the line and the RCL logo. The same shuttle is in every scene, from first practice to match point.

Why it works for brands

A brand film like this normally means a crew, a hall, players and a full shooting day. With AI, the whole story — locations, athletes, close-ups, slow motion — was built from the script, so the brand gets a cinematic ad at a fraction of the cost and can cut it down for social media.