Simplified I Ching Academy — a landing page that speaks to three kinds of visitor
A landing page for Master Steven Tan's metaphysics academy, built around one question: who are you?
What it is
Simplified I Ching Academy (易芯学院) is a JPK-recognised metaphysics academy in Malaysia led by Dr. Steven Tan (陈泰成院长). It teaches I Ching, Ba Zi and Feng Shui as practical tools for decisions in money, business and life.
The problem
Visitors arrive with very different reasons: someone facing a life decision, a practitioner who wants to apply what they know, a business owner thinking about timing and people. One generic page speaks to none of them.
How it works
A bold opening ("Metaphysics on super steroids"), the proof points that build trust, then a simple question — who are you? The visitor picks Life Seeker, Practitioner or Business Owner and reads a letter written for exactly that person. A WhatsApp button stays on screen the whole time.
What it shows
A landing page works best when it talks to one person at a time — and gives them one easy next step.
Scope
- Landing page
- Visitor paths
- Chinese & English
- WhatsApp button
